It’s not lost on me that I’m now producing my content behind a paywall. My goal is to provide content for those who want to support me as well as the masses. I hope my endeavors will be considered like the Times and the Post and not like the WSJ and the FT. As always, I encourage your comments.
The Good, The Bad, The Ugly
With the state of journalism in flux. Many news organizations have taken to the paywall as a solution to garner subscribers from their readership.
Many of these papers do it quite well. The New York Times and the Washington Post to name just two of them. Some do it terribly — The Wall Street Journal and The Financial Times. These last two don’t let you read without subscribing.
The Hybrid Model
Some online publications, like Business Insider and TechCrunch have a hybrid model, which seems to be working. They release quite a bit of of stories for free, but put the deeper, more in-depth articles behind premium memberships. This make sense. The more in depth, the better the content “should” be. And therefore should be put at a premium.
Missing The Point
What I’ve noticed is that some outlets are just missing the point of letting some of their content out for free.
Digiday and Wired are two great examples. These two, and I know there are a lot more out there, give readers a certain number of articles a month to read before subscribing. Then they block them from reading anymore without a subscription. This in my opinion misses the boat completely. Why punish the reader for wanting to read your content?
In the case of Digiday. I went so far as to unsubscribe from their newsletter. I did this for two reasons. One, because of how they approached asking me to subscribe. At no point did they make it clear that I had a limited number of “free” articles to read. Second their subscription price was way too high for what I needed from them. I liked the content they were putting out, but the price point was just way to high. Also with subscriptions galore, they making the cut for me. In the case of Wired, they have a low price point to subscribe and well, guess what? I did exactly that.
Another thing that irked me about Digiday as they were trying both the limited articles model and the premium content model. Some content was always behind a wall for premium subscribers. That made sense until they limited access to the “free content.”
I don’t know what the solution is, but I feel like there’s got to be subscription fatigue out there. Everything is a subscription now-a-days. And that’s not necessarily a bad thing.
But there are good ways of doing it, bad ways of doing it, and ugly ways of doing it.