Unfortunately this pandemic isn’t going anywhere fast. As the world scrambles to deal with the health ramifications of Covid-19, many businesses big and small are hurting.
Life isn’t what it used to be. You can’t go out to a restaurant and safely at a dinner with friends and family. You NEED to wear a mask when you go out to protect not only yourself, but others. Because of the abundance of caution, which is justified I might add, many businesses are seeing red. Business is drying up. In order to survive they need to think outside the box.
Thank Goodness For Tech
Can you imagine what this pandemic would be like if it happened at the turn of the century? Geez, just thinking about it gives me chills. Because of the today’s technology and the internet we’re able to communicate and survive. We can order groceries, stay in touch with family members, buy both essential and non-essential items. The Internet and technology, for the most part, is a Godsend.
Using Tech To Save Your Business
With all the technological advances, now is the time for businesses to turn to the online world to save themselves.
Brick-and-Mortar businesses need to get their stock online. They need to develop an online presence quickly and effectively.
Here are some ideas businesses can do to survive
- Get your online social media channels all aligned. Set up a content calendar and post regularly.
- Reach out to your customers and tell them your status. If you’re doing something to help them help you LET THEM KNOW.
- Reach out to your local Web designer, have them help you get your stock online. Customers want to support local businesses, but if you don’t make your merchandise available online your customers can’t help you by buying from you.
- Be REAL. Talk about what’s going on, how you are coping with the changes and how your supporters and patrons can help you.
- Join local business Facebook groups and contribute to the conversation. Don’t just be salesy, be helpful.
- Support other local businesses during this time.
- Think outside the box. This can be hard. But maybe there is a way you can keep your business solvent during this crazy time by thinking differently.
- Give back as much as possible. Your business might be suffering, but there are people who are sick and there are people who are risking everything to take care of them.
I hope some of these ideas help you think about how you can save your business and even help others during this time. Please feel free to reach out to me at anytime. We’re all in this together.
Stay Healthy… Stay Safe.