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Paywalls, Advertising, And No Good Solution

I recently wrote an article, when Insights on Tech was strictly a newsletter about how paywalls not done right really anger me.

I called out a few publications doing it wrong. (The Financial Times, The Wall Street Journal, Digiday and Wired). I also pointed out how the New York Times and the Washington Post do it much better.

The more I think about the paywall model vs. the advertising model, the more I realize there is no prefect solution. As a publication you’re going to anger people with ads and pop-ups and you’re going to anger them if you put you content behind a paywall in any sort of way.

It’s a lose/lose. But ultimately you as the producer of the content need to get compensated for the time it takes to write the content and get it out to the masses.

So where do we stand? I’m not really sure. Insights on Tech has a Patreon and those who support us get perks. But, my goal is to still provide good content that is widely accessible as well.

So I’m going to explore more and I will report back.

What do you think? I’d love to hear your thoughts? Post your thoughts in the comments below. I’ve left this post free to all so have at it.

Photo by brotiN biswaS from Pexels

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