Categories
A New World

Using Tech To Get Your Business Through This Pandemic

Unfortunately this pandemic isn’t going anywhere fast. As the world scrambles to deal with the health ramifications of Covid-19, many businesses big and small are hurting.

Life isn’t what it used to be. You can’t go out to a restaurant and safely at a dinner with friends and family. You NEED to wear a mask when you go out to protect not only yourself, but others. Because of the abundance of caution, which is justified I might add, many businesses are seeing red. Business is drying up. In order to survive they need to think outside the box.

Thank Goodness For Tech

Can you imagine what this pandemic would be like if it happened at the turn of the century? Geez, just thinking about it gives me chills. Because of the today’s technology and the internet we’re able to communicate and survive. We can order groceries, stay in touch with family members, buy both essential and non-essential items. The Internet and technology, for the most part, is a Godsend.

Using Tech To Save Your Business

With all the technological advances, now is the time for businesses to turn to the online world to save themselves.

Brick-and-Mortar businesses need to get their stock online. They need to develop an online presence quickly and effectively.

Here are some ideas businesses can do to survive

  1. Get your online social media channels all aligned. Set up a content calendar and post regularly.
  2. Reach out to your customers and tell them your status. If you’re doing something to help them help you LET THEM KNOW.
  3. Reach out to your local Web designer, have them help you get your stock online. Customers want to support local businesses, but if you don’t make your merchandise available online your customers can’t help you by buying from you.
  4. Be REAL. Talk about what’s going on, how you are coping with the changes and how your supporters and patrons can help you.
  5. Join local business Facebook groups and contribute to the conversation. Don’t just be salesy, be helpful.
  6. Support other local businesses during this time.
  7. Think outside the box. This can be hard. But maybe there is a way you can keep your business solvent during this crazy time by thinking differently.
  8. Give back as much as possible. Your business might be suffering, but there are people who are sick and there are people who are risking everything to take care of them.

I hope some of these ideas help you think about how you can save your business and even help others during this time. Please feel free to reach out to me at anytime. We’re all in this together.

Stay Healthy… Stay Safe.

Photo by Julia M Cameron from Pexels

Categories
A New World

The New Reality of Conferences — Virtual?

This weekend I witnessed history in the making when the San Antonio WordCamp (WordPress Conference) went totally virtual for it’s 2020 conference. It was the first ever that a WordCamp was held entirely online.

Because of this move, the conference saw a major boost in attendance from people who normally wouldn’t have made the physical trip to San Antonio.

To Cancel Or Go Digital

With the outbreak of the Covid-19 corona virus in 2019 in China and its subsequent spread across the globe in 2020, conferences from Mobile World Conference to Google IO have cancelled. Many WordCamps around the World chose to, or were forced to, cancel in the face of the pandemic. WordCamp Asia, which would have been the first Pan-Asian WordCamp was the first to cancel, then many other local and regional WordCamps cancelled. San Antonio’s organizers decided to do it virtually and in 16 days pulled it off. Impressive to say the least.

An Uncertain time.

Facing an uncertain time for gathering in real life, conference organizers need to figure out how to still deliver the quality and experience, albeit expectedly different, that attendees would get from an in person event.

WordCamp San Antonio used Crowdcast and Zoom to accomplish this historic feat. Crowdcast was used for the sessions and Zoom, was cleverly used for the famous WordCamp hallway chats and sponsor booths. Minus a few glitches and temporary lost connections, it went off close to flawlessly.

The Future of Conferences

So what does this mean for the further of conferences? Honestly, as with all things since Covid-19 struck, nothing is going to go back to the way it was, and if it does tha would be horrible.

I’ve had many chats fellow technologists and an overarching theme has emerged — virtual isn’t going away. Many of these conferences will continue to have virtual tickets, where in the past they wouldn’t have. This is going to be great for those people with special needs and special circumstances.

More Accessible

Many of these conferences are going to be much more inclusive than they once were and that’s great.

Coming up Adobe is not only having its summit online, but making it free. And that’s an even more shocking element. Many of these conferences that would normally have to charged for tickets, can lessen or eliminate the cost of a ticket as well. No physical location cost and no catering. Those two things alone drive the cost of any event up exponentially.

The Good In Humanity

Another thing we’re seeing is that many subject matter experts are donating their time and expertise to help others. They are volunteering to speak at conferences, holding free webinars, free coaching calls, and so much more.

As scary as this time is right now, the good in humanity is shinning brighter than ever before.

Have you been to any of these online conferences? What do you think about them going digital? Post your thoughts below.